Online promo for Orange Theory Fitness.
THE CLIENT
Orangetheory is a popular fitness studio that offers total-body group workouts using a unique blend of science, coaching, and technology. Their goal is to provide maximum results to their clients through a personalized approach that caters to individual fitness levels and goals.
THE BRIEF
Little Big Bang Studios had the opportunity to collaborate with the Orangetheory Marketing team to create a 30-second promo video introducing the Orangetheory OT Beat Link. The OT Beat Link is a wearable device that helps users monitor their heart rate, calories burned, and performance during workouts.
THE CHALLENGE
Little Big Bang Studios delivered a fun and spunky promotional video that showcased the benefits of the OT Beat Link. The video highlighted the device's features and how it can help users get the most out of their workouts.
To achieve the desired look and feel, the Little Big Bang Studios team worked closely with the Orangetheory Marketing team to ensure that every element of the video matched the brand's established visual identity. The result was a cohesive and visually stunning video that accurately represented Orangetheory's brand.
THE CONCLUSION
The collaboration between Little Big Bang Studios and the Orangetheory Marketing team resulted in a successful promotional video that accurately reflected the brand's visual identity. By working closely with the client and paying close attention to detail, Little Big Bang Studios was able to deliver a fun and informative video that showcased the benefits of the OT Beat Link.
THE DELIVERY
Fun, spunky spot that maintained snappy timing and modern, dynamic feel.
