App Content for Meow Wolf Grapevine
THE CLIENT
Meow Wolf, an immersive arts and entertainment company, is known for crafting surreal, interactive experiences that transport visitors into expansive, narrative-driven worlds. Their exhibits blend art, storytelling, and technology to create unforgettable adventures.
THE BRIEF
Meow Wolf needed an animated piece to be sent to attendees upon ticket purchase, introducing them to the Grapevine exhibit’s backstory. The goal was to enrich the visitor experience by providing narrative context before they arrived, immersing them in the world before they even stepped inside.
THE CHALLENGE
The animation had to strike the right balance between mystery and clarity—teasing the exhibit’s story while leaving room for discovery. It also needed to align with Meow Wolf’s signature surreal aesthetic, incorporating a unique visual style that felt cohesive with the exhibit while standing out as its own engaging piece.
THE DELIVERY
The final animation featured illustrated cutout characters, brought to life with fluid motion and dynamic composition. A jazzy soundtrack set the tone, adding a playful yet mysterious energy that perfectly complemented the exhibit’s atmosphere. By introducing key themes and elements of the Grapevine world, the animation heightened anticipation and deepened engagement, making the physical experience even more immersive.
